Planorama x Iterator
SAAS · Guest Management · 2024 to Present
For years, wedding and event planners managed complex workflows through disconnected spreadsheets, scattered communication, and uncoordinated travel and stay details-often with little real-time insight. Recognizing this daily challenge, Shaan, the founder of Planorama, envisioned a smarter, technology-driven approach to planning and managing events.
That vision came to life as Planorama-India's first end-to-end guest management platform. Developed in partnership with our technology team, the platform unifies everything planners need: streamlined guest lists, smart RSVP tracking, personalized event websites, WhatsApp communication, and travel, KYC, and room management for guests-all in one place that turns wedding chaos into effortless organization.
Solution Overview
Working in close collaboration with Shaan, the vision was shaped into a cohesive digital ecosystem engineered for simplicity, speed, and control.
At its core sits a robust business logic layer that unifies guest data, RSVP intelligence, travel, accommodation, and analytics, creating a seamless foundation for smarter, more connected event management.
Key Functional Highlights
Guest Lists & RSVP Intelligence
In Planorama, planners can store detailed guest profiles, segment them by relationship or preference, and track RSVPs in real time.
Built-in analytics and activity feeds provide instant visibility into attendance, travel needs, and guest engagement-helping planners stay organized, communicate efficiently, and make data-driven decisions for every event.
Messaging and Campaigns
Planorama has a built-in communication suite powered by WhatsApp. Planners can send personalized messages in bulk, manage campaigns with real-time delivery tracking, and use ready templates for invitations, reminders, and confirmations-all without leaving the platform.
Each message supports dynamic personalization (like guest name or event link), multi-number management for different teams or events, and complete outbox visibility with delivery and read status. This ensures every guest receives timely, personal, and branded communication at scale.
Travel
The travel section captures comprehensive travel details of guests through RSVP links or manual inputs. It stores key information including arrival and departure times, travel modes, and designated pickup and drop-off locations.
This ensures precise travel tracking and guest flow management, reducing resource waste and enhancing the event experience through seamless coordination.
Stay
The stay section enables efficient allocation of beds and rooms to guests, tracks real-time occupancy, and facilitates smoother communication of accommodation details-reducing errors and easing planner workload.
RSVP Link
Each event gets its own branded RSVP link, built through a no-code website builder that allows live customization of photos, colors, fonts, and messages. The pages are mobile-friendly, letting guests RSVP, view travel and stay details, and access event information seamlessly.
With dynamic content and built-in analytics to track engagement and responses, planners can deliver a smooth, personalized experience for every guest-fast, elegant, and easy to manage.
Collaboration & Team Access
Weddings are team projects, and the platform is designed to make teamwork secure and seamless.
- •Seamless Team Collaboration: Planorama's collaboration system brings planners, vendors, and families together in one platform for coordinated event management.
- •Role-Based Permissions: Each collaborator gets access suited to their role with controls over sections like guest lists, RSVPs, travel, or tasks.
- •Simple, Secure Access Control: Invite-based onboarding and flexible permission settings keep teamwork secure and in sync.
Smart Task Management
Weddings run on countless moving parts, and Planorama keeps them organized in one place. Planners can create and assign tasks, track progress through visual workflows, and stay on top of deadlines with automatic overdue alerts.
This ensures every detail stays on schedule, every owner stays accountable, and nothing slips through the cracks.
Real-Time Analytics & Reporting Dashboard
Planorama enables clear visibility of key metrics for successful event planning. From RSVP trends and guest demographics to travel, stay, and occupancy data, everything updates in real time.
The activity timeline captures every guest interaction, and pre-built reports simplify sharing insights with vendors and coordinators. With instant dashboards and smart data aggregation, planners can make quick, informed decisions.
Seamless integrations with WhatsApp and Zoho ensure smooth communication and backend sync, while a thoughtful UI/UX layer keeps the experience intuitive and visually cohesive.
Ongoing Evolution & Continuous Impact
The platform's development is an ongoing process shaped by constant user feedback, new integrations, and the practical demands of India's wedding industry. Working closely with Shaan and his team, workflows are continuously refined, scalability is enhanced to handle peak seasons, and intelligent features are designed to anticipate planner needs.
From automating multi-day event flows to optimizing large-scale WhatsApp communication, every update strengthens Planorama's mission to make wedding planning effortless, data-driven, and distinctly human.
Impact
- •India's first truly unified guest management ecosystem, connecting planners, guests, and vendors in one seamless digital flow.
- •A platform built for scale, handling complex multi-event weddings with real-time precision and reliability.
- •A smart companion for every planner, transforming chaotic coordination into calm, informed decision-making.
What emerges is not just a tool-but a living, breathing system that redefines how India plans its most cherished celebrations. Planorama embodies the future of event management: connected, intelligent, and beautifully orchestrated.
