TouchStone x Iterator
SAAS · Sponsorship Intelligence · 2024 to Present
For years, sponsorship teams have struggled to manage an ever-growing stream of opportunities. Each new proposal and spreadsheet added to the chaos, making it harder to evaluate partnerships or make confident, data-driven decisions.
That is when Lumency, a North American agency specializing in sponsorship and partnership marketing, decided to take the challenge head-on. With decades of experience managing global sponsorship programs, they knew exactly where the friction was and how technology could change the game.
Johnwyk Daniel from Lumency reached out to us to help turn that vision into reality. Together, we built Touchstone - a centralized, intelligent platform that simplifies workflows, evaluates proposals with built-in scoring, and streamlines sponsorship management.
Solution Overview
Working closely with Lumency, we focused on simplifying how sponsorship teams manage a growing volume of requests. Existing execution was full of cluttered inboxes, scattered spreadsheets, and manual tracking.
After deep problem discovery, we built Touchstone as a unified sponsorship management platform that brings structure, transparency, and intelligence to sponsorship operations. Teams can review opportunities faster, evaluate them more consistently, and understand the impact of every partnership.
Key Functional Highlights
1. AI-Powered Proposal Scoring
Touchstone uses scoring models like Touchstone Power Score, Reach Score, and Fit Score to assess each proposal objectively.
These models evaluate brand alignment, audience reach, and return potential, giving reviewers an instant, data-backed view of value. We engineered the scoring engine and data framework that power these evaluations.
2. Sponsorship Budget & ROI Optimization
The platform includes tools for tracking budgets, allocations, and ROI performance.
We developed the analytics and visualization layer so teams can compare total versus allocated budgets, track financial efficiency, and generate performance summaries directly within dashboards.
3. Global Compliance & Accessibility
Touchstone is designed for global use with WCAG 2.1 AA accessibility and GDPR/CCPA-aligned privacy.
We implemented core security architecture, data-privacy framework, and localization capabilities to support multilingual experiences and region-specific onboarding.
Platform Architecture & Modules
Touchstone is a multi-tenant, modular platform where each organization has full data isolation and operational control.
1. Multi-Tenancy & Data Segregation
Each tenant has independent workspaces, users, dashboards, templates, and questionnaire flows, with dedicated domain and brand configurations.
2. User Management
Tenant admins can create, edit, and manage users and assign role-based access such as admin, reviewer, and super admin for controlled workflows.
3. Application Management
Applicants can create, save, and track submissions through Draft, Submitted, Under Review, Approved, and Declined states, with score breakdowns across review, fit, reach, commitment, and efficiency.
4. Questionnaire & Form Builder
Admins can create or clone multi-step forms with validation, filters, repeaters, and scoring logic. We built the form engine so each tenant can customize workflows without engineering support.
5. Email Templates & Notifications
Every tenant gets branded, editable templates for onboarding and status communications with dynamic tokens like {brandName} and {supportEmail} for personalization.
6. Tenant Dashboards & Analytics
Dashboards surface submissions, approvals, turnaround time, and budget utilization. Our reporting backend is optimized for real-time insights at scale.
7. Support Request Tracking
A built-in helpdesk lets users create and resolve support issues with categories, priorities, and timestamps for transparent collaboration.
8. Accessibility & Usability
We implemented WCAG-conscious navigation, responsive UX, save as draft behavior, and contextual guidance to keep workflows inclusive and low-friction.
Tenant Control & Customization
Each organization can manage public content and support experiences without developer dependency.
1. Custom Page Builder
Brand admins can edit pages like Home, FAQs, and Help Center using a WYSIWYG editor with live preview, rollback, and safe publishing.
2. Dynamic Branding
System-wide placeholders automatically adapt for each tenant to maintain consistent branding across communications and UI.
3. Version Control & Localization
Admins can maintain draft and published versions, preview updates safely, and manage multilingual content for global audiences.
4. Visibility Controls
Each page can be toggled active or inactive and linked to navigation zones like help menus and footers.
Our Role
Lumency brought domain vision. As technology partners, we built the platform foundation that powers Touchstone today:
- •Architected multi-tenant infrastructure from the ground up.
- •Developed the AI scoring engine, form builder, and analytics dashboards.
- •Implemented enterprise-grade privacy, compliance, and access controls.
- •Designed a seamless, accessible experience across devices.
- •Enabled teams to configure, localize, and scale independently.
Impact
Touchstone now powers sponsorship and partnership management for global brands, helping teams evaluate opportunities faster, track ROI, and collaborate more effectively.
What once required days of manual work is now handled through automated, intelligent workflows backed by robust analytics and compliance.
By merging marketing strategy with thoughtful technology, Touchstone has set a benchmark for efficiency, clarity, and scale in the sponsorship ecosystem.
Closing Note
Touchstone stands as proof that when deep domain expertise meets intentional product engineering, the result is more than a platform - it is a smarter way to make every sponsorship decision count.
