Good stores launch.
Great stores keep shipping.
Whether you need a full redesign or a team that continuously improves your store, Iterator is the partner brands keep for years.
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Most brands hit walls after launch
The store is due for a redesign
Your store launched 2–3 years ago and it shows. Your brand has evolved but your storefront is frozen in time. Conversion is flat and you know the experience is part of why.
Mobile experience is an afterthought
You've patched the design so many times it's inconsistent everywhere. You're embarrassed to send traffic to your own store.
The store is live but not moving
You launched, then your agency disappeared. Your backlog has 40 items and nothing ships.
Nothing is being measured
You're making decisions on gut feel because nothing is actually being measured. Your store looks the same as it did 18 months ago.
Most brands hit walls after launch
...& your choices seem obvious.
OPTIONS
REALITY
Switch to a new theme yourself
You'll spend weeks customising it and still end up with something generic.
Ask your current agency to refresh it
They'll restyle what's there. Not rethink it.
Raise tickets with your current agency
Queue-based. Deprioritised the moment a new project comes in.
Hire a full-time developer
One person can't cover design, engineering, and strategy. Expensive before you know if you need them full-time.
Do nothing
Your competitors are shipping. You're maintaining.
...& your choices seem obvious.
Switch to a new theme yourself
→ You'll spend weeks customising it and still end up with something generic.
Ask your current agency to refresh it
→ They'll restyle what's there. Not rethink it.
Raise tickets with your current agency
→ Queue-based. Deprioritised the moment a new project comes in.
Hire a full-time developer
→ One person can't cover design, engineering, and strategy. Expensive before you know if you need them full-time.
Do nothing
→ Your competitors are shipping. You're maintaining.
Transform or build on top of current store
Depending on where you are, Iterator works in one of two modes, or both, in sequence.
Transformation: Full UX audit before a single pixel changes
Continuous Improvement: Monthly feature shipping
Rethink, don't just refresh
Design and development under one roof
Ship consistently, every month
Changes tied to metrics, not opinions
Technical debt cleanup
Transform or build on top of current store
Depending on where you are, Iterator works in one of two modes, or both, in sequence.
Transformation: Full UX audit before a single pixel changes
Continuous Improvement: Monthly feature shipping
Rethink, don't just refresh
Design and development under one roof
Ship consistently, every month
Changes tied to metrics, not opinions
Technical debt cleanup
SKILLS
OUTCOMES
A store that matches your brand today. Performance gains with numbers attached.
Better than anyone else, and is still here next year.
Easy, transparent pricing
A dedicated team, every month. Low Touch, Medium Touch, and High Touch tiers available.
Full store redesign, scoped after discovery. Final scope and price confirmed after a discovery call, no two projects are identical.
Full store redesign, scoped after discovery. Final scope and price confirmed after a discovery call, no two projects are identical.
A dedicated team, every month. Low Touch, Medium Touch, and High Touch tiers available.
TestimonialsIterator has been with us from the start, elevating the experience without compromising operations. They don’t build what you ask, they build what you mean.
Iterator solved things on Shopify Plus we thought weren’t possible. From our custom theme to Repeats, they pushed boundaries without ever cutting corners.
Iterator has been with us from the start, elevating the experience without compromising operations. They don’t build what you ask, they build what you mean.
Iterator solved things on Shopify Plus we thought weren’t possible. From our custom theme to Repeats, they pushed boundaries without ever cutting corners.
Questions.
What does a typical month look like on a retainer?
How long does a Transformation project take?
Do we stay live during a redesign?
How is a retainer different from a support contract?