Built for everyone fits no one.
We build for you.
Custom Shopify apps, OMS, integrations, middleware, one-time builds scoped around your exact business requirements.
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Where growth starts to break
You've been told 'Shopify can't do that'
Usually by someone who hasn't tried hard enough.
You're running manual processes
To fill gaps your store should be handling automatically.
Your systems don't talk to each other
Your ERP, CRM, and fulfilment systems have no connection.
Every requirement means another app
Another subscription, another failure point, another vendor to manage.
You found an app that does 70%
And you've been living with the other 30% through workarounds.
Your ops team has built workarounds around the workarounds
The complexity compounds. Nobody remembers how it's supposed to work.
Where growth starts to break
...& your choices seem obvious.
OPTIONS
REALITY
Buy another app
Solves part of the problem, creates dependency on a vendor who may deprecate it tomorrow.
Use a connector tool like Zapier
Works until it doesn't. Not built for complex business logic.
Hire a Shopify developer
Can code. May not have the architecture thinking to build something that scales.
Go headless
Adds significant complexity before you've exhausted what Shopify natively offers.
...& your choices seem obvious.
Buy another app
→ Solves part of the problem, creates dependency on a vendor who may deprecate it tomorrow.
Use a connector tool like Zapier
→ Works until it doesn't. Not built for complex business logic.
Hire a Shopify developer
→ Can code. May not have the architecture thinking to build something that scales.
Go headless
→ Adds significant complexity before you've exhausted what Shopify natively offers.
Built for your workflow, not the average merchant.
Custom Shopify builds scoped around exactly how your business operates.
Custom Shopify apps built for your workflow
OMS: order routing, fulfilment logic, warehouse management
ERP, CRM, and fulfilment integrations via custom middleware
Bespoke checkout and cart logic
Storefront features that don't exist in the app store
Built for your workflow, not the average merchant.
Custom Shopify builds scoped around exactly how your business operates.
Custom Shopify apps built for your workflow
OMS: order routing, fulfilment logic, warehouse management
ERP, CRM, and fulfilment integrations via custom middleware
Bespoke checkout and cart logic
Storefront features that don't exist in the app store
SKILLS
Discount logic, payment conditions, delivery rules, built into the checkout itself, not patched on top.
Purpose-built internal tools and storefront apps, scoped to your workflow and documented to outlast the project.
Custom connectors that sit between your Shopify store and your ERP, CRM, or fulfilment systems, so data moves without manual intervention.
Third-party platforms connected cleanly. No fragile Zapier chains, no manual exports, no data living in two places at once.
Complex, interactive storefront experiences, configurators, live calculators, dynamic product flows, built into your theme, not around it.
OUTCOMES
Pricing rules, B2B flows, bundles, gifting, your checkout reflects how you actually sell, not how Shopify defaults to selling.
Consolidate the stack. What you're currently patching across multiple apps gets replaced with a single, owned solution.
Your ops team stops copying data between platforms. Orders, inventory, and fulfilment sync automatically across every tool you run.
Every platform reflects the same data, in real time. No reconciliation, no lag, no version mismatches between systems.
Custom interactions that match how customers actually shop your catalogue, not what a generic theme was designed to handle.
Easy, transparent pricing
Scoped after discovery. Priced per project. No two builds are the same.
Understand your workflow, assess feasibility, and get a clear scope and price. No commitment.
Understand your workflow, assess feasibility, and get a clear scope and price. No commitment.
Scoped after discovery. Priced per project. No two builds are the same.
TestimonialsIterator felt like an in-house team that gets B2B marketplace commerce. They streamlined onboarding and credit payments, helping us cross $10M+ GMV in year one.
Iterator solved things on Shopify Plus we thought weren’t possible. From our custom theme to Repeats, they pushed boundaries without ever cutting corners.
It has been fantastic working with Iterator over the past few years. They have helped us from Day 1 with a forward-thinking, solutions-oriented approach.
Iterator felt like an in-house team that gets B2B marketplace commerce. They streamlined onboarding and credit payments, helping us cross $10M+ GMV in year one.
Iterator solved things on Shopify Plus we thought weren’t possible. From our custom theme to Repeats, they pushed boundaries without ever cutting corners.
It has been fantastic working with Iterator over the past few years. They have helped us from Day 1 with a forward-thinking, solutions-oriented approach.
Questions.
How do you scope a custom build?
How long does it take?
Do you maintain what you build?
Can you work with our existing Shopify setup?
What if requirements change mid-project?