Epigamia

Epigamia had already cracked offline. Greek yogurt, smoothies, lactose-free dairy, in supermarkets and quick commerce before most brands had figured out the category. Their customers were loyal in the truest sense. The kind of loyal that means weekly yogurt, recurring smoothie orders, products that run out and get replaced without much thought. That behaviour existed offline. Online, it didn't. Because the store was built for transactions, not retention.

They came to Iterator knowing exactly what they needed. Subscriptions as a repeat purchase mechanism. What they also knew was how complex it would be to get it right.

The core problem was not just switching on a subscription app. Epigamia's model needed category-specific rules, different minimum order quantities for dairy versus smoothies, that Recurpay did not natively support. On top of that, there was no compelling entry point into subscriptions on the existing store. No clear reason for a customer to opt in. People who might have subscribed simply didn't, because nothing asked them to clearly enough.

We started with a full storefront redesign. Every screen, every flow rebuilt around the brand Epigamia had already earned. The quirky copy, the visual confidence, the personality that had worked above the line, finally brought properly into the store. Then we built the subscription model from the ground up. Not a toggle on a product page but a first-class flow, with a clear entry point and a build-your-own-bundle mechanic so customers could subscribe across categories, set their own cadence, and receive everything in one delivery. The category-specific threshold problem was solved through custom engineering on top of Recurpay, SKU grouping, UI validation, cart nudges, so the logic worked exactly as Epigamia needed without the customer ever seeing a workaround. We also brought in a specialist for 3D visuals to give the subscription experience the visual weight it deserved.

The store went from a place customers visited once to the place Epigamia's most loyal customers chose to manage their orders.