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E-Commerce
Resonance Design & Technology LLP © 2026Formerly known as Fat Fingers
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“Iterator turned our vision into a store that truly feels like the brand. Thoughtful design, a clean build, and a team that genuinely sweats the details.”
In This Dream is Jasleen Gill's answer to a problem she couldn't stop thinking about. Swimwear that looked right on a model but never fit the way it should on a real body. She built the brand around adjustability, double-layer construction, and inclusive sizing, using regenerated fabrics like ECONYL® and REPREVE®, with packaging to match. Thoughtful from the fabric out.
When Jasleen was ready to launch, the challenge was building a storefront that matched the level of intention she had put into the product itself. The brand needed a home that could carry the aesthetic, handle the sizing complexity, and make the shopping experience feel as considered as the swimwear.
We started by understanding the brand before touching anything. The visual language, the customer, the feel Jasleen had in mind. From there we designed first, then chose a theme that could best carry that direction and move fast. We customised it where needed, built out the product and collection structure, and got everything in place including the payment gateway, so the launch could go out clean.
