Medimix is one of India's oldest and most trusted Ayurvedic personal care brands, with over five decades in the market. Built on a formulation that has barely changed since it launched, the brand has earned a loyal following not just in India but across the Middle East, Southeast Asia, and international markets where the Indian diaspora has taken it.
When they came to Iterator, the scope was significant. A migration, a full store redesign, and multiple international stores built to support their global expansion. Each market needed its own storefront, tuned for local audiences while staying true to a brand that has always led with heritage and trust. We handled the migration, designed the stores, and built the international infrastructure to carry Medimix into its next chapter online.