We handle the pit stop
so you can keep racing.
Customer experience, platform quirks, ops, pre- and post-order workflows, automations, swapped out underneath you, so you get your time and headspace back.
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Where growth starts to break
Your data won't survive the move intact
Order history, customer records, product variants, metafields, most migration tools get the flat data. The structured stuff? That's manual, and it's where gaps appear.
You'll be on the new platform but still duct-taped to the old one
Integrations built on the old stack don't automatically map to the new one. You end up with a new storefront and a tangle of workarounds keeping the old logic alive.
Your team will be down for weeks, not days
Every day the store is in a broken state is revenue not earned. Migrations that aren't scoped properly take two to three times longer than planned.
The agency hands off and leaves you to figure out what broke
Most agencies consider a migration done at go-live. That's when the real issues surface, edge cases, missed redirects, payment gateway failures under real load.
Where growth starts to break
...& your choices seem obvious.
OPTIONS
REALITY
Shopify's native importer
Works for simple catalogs. Falls apart at scale, complex variants, metafields, or anything beyond basic product data.
A migration tool or app
Gets you 80% there. The last 20% is always manual, and it's always yours to fix after the agency is gone.
Hire a freelancer
Knows one piece of the puzzle, theme, or data, or integrations, rarely all three at once.
Ask your current platform's agency
They're incentivised to keep you where you are. Don't expect them to make the move easy.
...& your choices seem obvious.
Shopify's native importer
→ Works for simple catalogs. Falls apart at scale, complex variants, metafields, or anything beyond basic product data.
A migration tool or app
→ Gets you 80% there. The last 20% is always manual, and it's always yours to fix after the agency is gone.
Hire a freelancer
→ Knows one piece of the puzzle, theme, or data, or integrations, rarely all three at once.
Ask your current platform's agency
→ They're incentivised to keep you where you are. Don't expect them to make the move easy.
The full migration. Not just the obvious parts.
We cover everything from data architecture to post-launch support, so nothing falls through after go-live.
Theme design and development
Full data migration
URL Preservation
App and integration replication
Post-launch support
The full migration. Not just the obvious parts.
We cover everything from data architecture to post-launch support, so nothing falls through after go-live.
Theme design and development
Full data migration
URL Preservation
App and integration replication
Post-launch support
What we bring
Magento, WooCommerce, BigCommerce, custom PHP, legacy Shopify, we know exactly where each one loses data, and how to catch it before you do.
Metafields, variant logic, custom product structures, subscription state, modelled in the new platform first, so nothing arrives broken or orphaned.
Every old URL mapped, every redirect tested, a post-launch crawl to prove rankings held, continuity you can see in Search Console.
ERP, 3PL, OMS, marketing stack, payment gateways, reconnected and load-tested before go-live, not patched together after launch.
What you get
A live cutover with no downtime window. Orders keep flowing while the swap happens underneath them.
SEO equity, order history, and customer records move with you, validated before and after, never reconstructed.
No daily fire drills, no "can you check this?" We run the move; you run the brand.
Easy, transparent pricing
Data, theme, URL redirects, and integrations, fully migrated to your new platform. Post-launch support included.
A call to understand your migration scope, ask the hard questions, and see if we're the right fit. No sales pitch.
A call to understand your migration scope, ask the hard questions, and see if we're the right fit. No sales pitch.
Data, theme, URL redirects, and integrations, fully migrated to your new platform. Post-launch support included.
TestimonialsIt has been fantastic working with Iterator over the past few years. They have helped us from Day 1 with a forward-thinking, solutions-oriented approach.
Iterator operates like a true business partner, not an agency. They interpreted our vision precisely and built a bespoke app that simplified complex operations.
It has been fantastic working with Iterator over the past few years. They have helped us from Day 1 with a forward-thinking, solutions-oriented approach.
Iterator operates like a true business partner, not an agency. They interpreted our vision precisely and built a bespoke app that simplified complex operations.
Questions
How long does a migration actually take?
What happens to our order history?
Do you work with Magento / WooCommerce / custom platforms?
What's the handover process?
What if something breaks after launch?