Safari Bags

Safari has been in the luggage business since 1974. Fifty years of getting people from one place to another, with a product range that covers hard luggage, soft luggage, backpacks, and travel accessories, manufactured in-house at their Halol facility and distributed across retail and franchise channels nationwide. Offline, Safari is a known name. The kind of brand that shows up in stores without needing to explain itself.

When they came to Iterator, the work was clear. Move the store to Shopify, redesign it in a way that matched the scale and recognition of the brand, and then stay involved. Not a one-time handoff but an ongoing partnership where the store keeps getting better. We handled the replatforming, built the store design, and have been working with Safari in continuous improvement sprints since. Each cycle, something gets sharper.