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“Working with Iterator felt like having an in-house team that truly understands B2B marketplace commerce. They streamlined vendor and buyer onboarding, integrated credit-based payments, and optimised our marketplace for seamless transactions - helping us cross $10M+ GMV in our first year.”
Powered by People is a B2B wholesale platform, headquartered in Toronto and operating worldwide, with a clear purpose: making ethical sourcing easy for conscious retailers. The platform connects buyers with responsibly made goods from makers across more than 100 countries, handling payments, logistics, and communications so that the sourcing process is as clean as the products themselves.
B Corp certified, women-owned, and with retail partners like Nordstrom, West Elm, Pottery Barn, and Lululemon, Powered by People had built something with real traction and serious credibility.
What they needed was technology that could keep pace. B2B platforms have a different set of demands from a consumer storefront: price gating for verified retailers, trade-only access flows, bulk ordering logic, and an experience that makes complex wholesale feel straightforward.
Over a three-year partnership, Iterator worked closely with their product and technology teams to build buyer discovery, personalisation, and custom checkout products. In that time, Powered by People scaled from a seed investment to a Series A, secured a government grant, and raised more than $15M in total funding.
