Urban Jungle

Urban Jungle is a premium luggage and travel brand from Mumbai, built for the style-conscious modern traveller. Part of Safari Industries, it sits in a different lane from its sibling brands — bolder colours, contemporary design, a visual identity that stands out on a baggage carousel. Trolley bags, backpacks, travel accessories, all designed for people who care as much about how their luggage looks as how it holds up.

When they came to Iterator, the work was to build the store and get the design right. A brand with this much visual confidence needed a storefront that could carry it. We handled the setup and design, giving Urban Jungle a digital presence that matched the energy of the product.